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Case Studies

Explore our case studies to uncover how MomentumPro's innovative solutions are revolutionizing business operations. Each story offers insights into the transformative impact of our strategies across diverse industries, showcasing our commitment to driving success.

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Revolutionizing Digital Advertising: The Wally Blanton Plumbing & Sewer (WBP) Success Story with MomentumPro

February 07, 20247 min read

Executive Summary

In July 2023, MomentumPro took the helm of Wally Blanton Plumbing & Sewer's (WBP) digital advertising strategy, including its subsidiary Feltner. This partnership has since been a beacon of strategic innovation, significantly enhancing WBP's advertising effectiveness, customer engagement, and overall financial performance. By employing a meticulous compare-and-contrast analysis, this case study underscores the tangible results achieved post-partnership, focusing on revenue, ad spend efficiency, first-time phone calls, and ROI/ROAS, while juxtaposing these with the pre-partnership performance.

Strategic Overview and Pre-Partnership Performance

Before July 2023, WBP's digital advertising efforts were characterized by volatility in revenue generation and inefficient ad spend, with a ROI/ROAS peaking at merely 2.19. The approach to customer engagement metrics, such as first-time phone calls, was non-strategic, leading to missed opportunities for lead conversion and engagement optimization.

January-June 2023 Insights:

  • Total Revenue Growth: Fluctuated significantly, with a low of 83% in April and a high of 326% in May, compared to January 2023 figures.

  • Total Jobs Growth: Similarly inconsistent, ranging from 87% in April to 207% in June, compared to January 2023 figures.

  • Total Ad Spend Growth: Remained static, not aligned with revenue performance or strategic goals.

Post-Partnership Transformation

July 2023 - January 2024 Achievements:

  • Immediate impact seen in July 2023 with a substantial increase in revenue, indicating a turnaround in ad performance.

  • Ad spend optimization in July 2023 resulted in reduced expenditures while maintaining a remarkable ROI/ROAS, showcasing the effectiveness of targeted ad strategies.

  • December 2023 marked a noteworthy revenue peak, reflecting strategic adjustments in ad spend aligned with revenue growth.

  • January 2024 witnessed a record high in first-time calls, demonstrating the effectiveness of refined ad targeting and customer engagement strategies.

  • Significant increase in the average number of phone calls per day from July 2023 to January 2024, indicating improved customer outreach and interaction.

  • Consistent outperformance of ROI/ROAS metrics compared to pre-partnership figures since July 2023, highlighting our proficiency in maximizing ad spend effectiveness.

  • Sustained improvements in ROI/ROAS through strategic management of ad campaigns, maintaining figures significantly above pre-partnership levels and affirming the long-term effectiveness of our strategies.

Revenue and Jobs (MoM)

  • Total Revenue Growth: Following the partnership with MomentumPro, WBP experienced a remarkable surge in total revenue, averaging 352% growth compared to the baseline set in June 2023.

  • Total Jobs Growth: Concurrently, there was a substantial increase in total job acquisition, averaging 242% growth compared to the baseline set in June 2023.

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Chart Analysis:

  • The charts illustrate the month-over-month growth rates in revenue and job acquisition post-partnership.

  • Revenue growth rates surged by as much as 476% in December 2023, showcasing MomentumPro's impact on financial performance.

  • Job growth rates peaked at 339% in January 2024, reflecting the effectiveness of digital advertising strategies in expanding WBP's workforce.

Key Insights:

  • Consistent upward trajectory in revenue and job acquisition post-partnership.

  • Peaks in revenue growth rates correlate with spikes in job acquisition, demonstrating interconnected KPIs.

  • MomentumPro's data-driven optimizations contributed to sustained growth and enhanced operational efficiency for WBP.

Conclusion:

Substantial growth in revenue and job acquisition underscores MomentumPro's transformative impact on WBP's performance.

First-Time Phone Calls (MoM)

  • A notable surge in first-time phone calls was observed, with growth rates climbing from July 2023 to January 2024. This trend reflected a substantial increase in market outreach effectiveness, with the average number of phone calls per day experiencing remarkable growth during this period.

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Chart Analysis:

  • Charts depict month-over-month growth rates in first-time phone calls and phone calls per day post-partnership.

  • First-time phone calls increased by 395% in July 2023, demonstrating the effectiveness of refined ad targeting.

  • Phone calls per day escalated from 7.4 in July 2023 to 20.74 by January 2024, indicating enhanced customer outreach.

Key Insights:

  • Significant surge in first-time phone calls post-partnership, peaking at 395% growth.

  • Steady increase in phone calls per day, reflecting improved market penetration and customer engagement.

Conclusion:

MomentumPro's strategies led to substantial growth in first-time phone calls and phone calls per day, enhancing customer outreach and interaction.

Ad Spend vs. ROAS

  • The investment in advertising expenditure experienced significant growth from July to December 2023, reflecting strategic adjustments in budget allocation and optimization efforts. Despite this increase, the return on advertising spend (ROAS) remained consistently high, starting with a notable peak in July at 10.83 and maintaining a strong level of 4.41 in December. This underscores the effectiveness and efficiency of our strategic campaign investments.

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Chart Analysis:

  • Charts showcase month-over-month growth rates in total ad spend and return on ad spend (ROAS) post-partnership.

  • Average ROAS increased from 2.06 pre-partnership to 5.4 post-partnership, indicating improved ad spend efficiency.

  • Ad spend growth was accompanied by consistent ROAS figures, highlighting the effectiveness of strategic investments.

Key Insights:

  • Significant improvement in ROAS post-partnership, indicating enhanced ad spend efficiency.

  • Strategic ad spend allocation led to sustained growth in revenue while maintaining positive ROAS.

Conclusion:

MomentumPro's data-driven approach to ad spend optimization resulted in improved ROI and revenue growth..

Ad Spend Growth vs Revenue & Jobs from Ads Growth

  • Post-partnership, we witnessed a remarkable correlation between ad spend growth and the subsequent growth in revenue and jobs attributed to ads. As our advertising expenditure increased, we observed a significant rise in both total revenue and jobs generated through advertisements. This symbiotic relationship highlights the effectiveness of our strategic approach to allocating ad spend, resulting in tangible returns in terms of revenue and job creation.

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Chart Analysis:

  • Charts depict the relationship between ad spend growth and revenue/jobs from ads growth post-partnership.

  • Ad spend growth was accompanied by proportional increases in revenue and jobs from ads, reflecting the effectiveness of ad campaigns.

  • Notable peaks in ad spend growth correlate with corresponding spikes in revenue and jobs from ads growth.

Key Insights:

  • Positive correlation between ad spend growth and revenue/jobs from ads growth post-partnership.

  • Strategic ad spend allocation contributed to proportional increases in revenue and job acquisition.

Conclusion:

MomentumPro's targeted ad campaigns led to significant revenue growth and job acquisition, aligning with increased ad spend.

Total Ad Spend Growth vs. Total Phone Calls Growth

  • The correlation between total ad spend and the volume of total phone calls demonstrates the campaign strategies' success in driving higher engagement. For instance, as ad spend was optimized in July 2023, the total phone calls significantly increased, illustrating the direct impact of strategic ad spending on enhancing customer interaction.

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Total Ad Spend Growth vs. First Time Phone Calls per Day Growth

  • There has been a notable association between the growth in total ad spend and the increase in first-time phone calls per day. As our total ad spend grew, we observed a parallel growth in the number of first-time phone calls received daily. This trend underscores the effectiveness of our strategic investment in advertising, as it directly translated into enhanced customer outreach and interaction, resulting in an increased volume of first-time phone calls.

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Chart Analysis:

  • Charts illustrate the relationship between ad spend growth and first-time phone calls/phone calls per day post-partnership.

  • Ad spend growth was accompanied by proportional increases in first-time phone calls and phone calls per day, indicating improved customer outreach.

  • Peaks in ad spend growth correspond with spikes in first-time phone calls and phone calls per day growth.

Key Insights:

  • Positive correlation between ad spend growth and first-time phone calls/phone calls per day growth post-partnership.

  • MomentumPro's targeted ad campaigns resulted in increased customer outreach and interaction.

Conclusion:

Strategic ad spend allocation contributed to enhanced first-time phone calls and phone calls per day, aligning with increased ad spend.

Quantitative Growth and Strategic Insights

The partnership's success is quantitatively evident in the substantial revenue growth, optimized ad spend, and enhanced customer engagement metrics. Specifically, the growth trajectory from July 2023 to January 2024 highlights the strategic pivot and operational excellence brought in by MomentumPro.

Conclusion

MomentumPro’s partnership with WBP has been transformative, catapulting the company to new heights in digital advertising success. Through data-driven optimizations, strategic ad spend allocation, and a keen focus on engagement metrics, WBP has not only seen unprecedented growth in revenue but also significant enhancements in customer engagement and operational efficiency. This case study serves as a testament to the strategic value MomentumPro brings to its clients, showcasing a robust model for digital advertising success.

Future Outlook

Looking ahead, MomentumPro is committed to continuing this trajectory of growth and innovation for WBP. By staying at the forefront of digital advertising trends and leveraging data analytics, the goal is to sustain the growth momentum, further optimize ROI/ROAS, and ensure WBP remains a leader in its market. This partnership is poised for continued success, setting new benchmarks in the digital advertising domain.

Success StoriesBusiness TransformationsDigital SuccessClient AchievementsGoogle AdsROASRevenueAd SpendIndustry InsightsCase Study ExamplesResults ShowcaseImpactfulSolutions
MomentumPro is a leading innovator in digital marketing and business automation solutions. With a commitment to driving growth and efficiency for businesses of all sizes, we specialize in harnessing the power of AI and cutting-edge technology to deliver outstanding results. Our team is passionate about empowering businesses to thrive in the digital landscape by providing top-notch services such as software development, Google Ads management, website development, and marketing automations. Join us as we explore the latest trends, share expert insights, and offer actionable advice to help your business build momentum in today's competitive market.

MomentumPro

MomentumPro is a leading innovator in digital marketing and business automation solutions. With a commitment to driving growth and efficiency for businesses of all sizes, we specialize in harnessing the power of AI and cutting-edge technology to deliver outstanding results. Our team is passionate about empowering businesses to thrive in the digital landscape by providing top-notch services such as software development, Google Ads management, website development, and marketing automations. Join us as we explore the latest trends, share expert insights, and offer actionable advice to help your business build momentum in today's competitive market.

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Still Have Questions?

Frequently Asked Questions

How does your process work?

First and foremost, we want to schedule a time for a discovery call.

During this call, we want to learn as much as we can about the current state of your business. Everything from Day-to-Day operations, to long-term goals and objectives.

Lastly, we want to make sure that what we have to offer you fits your goals and objectives.

If it makes sense to work with us, we'll get you onboarded as soon as possible so that you and your business can start building Momentum.

How much technical experience do I need?

If you have used any kind of software or lead generation tool before, you should be able to navigate ours with ease.

Do you have support if I get stuck?

Yes, we have 24/7 Live-Chat support team where most questions are answered within 5 minutes or less. In our Chat Widget, you also have access to all of our Help Documents with step-by-step guides to help you get anything you need set up. You will also be paired with an Account Manager who will be available for assistance after-hours.

How are you different from other lead sourcing softwares?

All of our data is sourced in real-time, whereas other lead softwares use outdated and old databases which they sell over and over again. We also offer a comprehensive and all-in-one CRM software included in your purchase of any of our lead packages.

We also have the ability to integrate ANY software that you are currently using with the software we provide in any of our packages. Creating a truly seamless experience for you and your customers!

Do lead credits roll over?

Yes, credits for leads roll over each month for up to 12 months.

Do i need a separate CRM to use your leads tool?

No, we offer a full software for you to use the leads tool that also has many other powerful capabilities.

How much does MomentumPro Cost?

Our base software costs are relatively cheap and affordable for any business/sole-proprietor.

We have baseline costs for each of our packages and offer a wide-variety of additional services.

We are more than willing to work with you and your budget to ensure that you aren't breaking the bank and that your business is building Momentum.

Click the link below to book your strategy call with Cody!

Still Have Questions?

Frequently Asked Questions

How does your process work?

First and foremost, we want to schedule a time for a discovery call.

During this call, we want to learn as much as we can about the current state of your business. Everything from Day-to-Day operations, to long-term goals and objectives.

Lastly, we want to make sure that what we have to offer you fits your goals and objectives.

If it makes sense to work with us, we'll get you onboarded as soon as possible so that you and your business can start building Momentum.

How much technical experience do I need?

If you have used any kind of software or lead generation tool before, you should be able to navigate ours with ease.

Do you have support if I get stuck?

Yes, we have 24/7 Live-Chat support team where most questions are answered within 5 minutes or less. In our Chat Widget, you also have access to all of our Help Documents with step-by-step guides to help you get anything you need set up. You will also be paired with an Account Manager who will be available for assistance after-hours.

How are you different from other lead sourcing softwares?

All of our data is sourced in real-time, whereas other lead softwares use outdated and old databases which they sell over and over again. We also offer a comprehensive and all-in-one CRM software included in your purchase of any of our lead packages.

We also have the ability to integrate ANY software that you are currently using with the software we provide in any of our packages. Creating a truly seamless experience for you and your customers!

Do lead credits roll over?

Yes, credits for leads roll over each month for up to 12 months.

Do i need a separate CRM to use your leads tool?

No, we offer a full software for you to use the leads tool that also has many other powerful capabilities.

How much does MomentumPro Cost?

Our base software costs are relatively cheap and affordable for any business/sole-proprietor.

We have baseline costs for each of our packages and offer a wide-variety of additional services.

We are more than willing to work with you and your budget to ensure that you aren't breaking the bank and that your business is building Momentum.

Click the link below to book your strategy call with Cody!

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