MPro Header Logo


Mobile SEO: The New Frontier

Customer network connection hologram



Register to receive valuable insights directly to your inbox.

That meeting place is called "mobile SEO". As time has passed, with the number of people searching on smart phones and tablets growing with every month, creators have found it increasingly necessary to optimise their sites with mobile users in mind. This process is not optional but essential. Everyone wants to position their product or service at that metaphorical virtual buffet table and these changes will help to keep your website competitive and high up in the search rankings. So let's take a look at some of the key mobile SEO trends for this year and next, and what you can do to stay on top.

Why Mobile SEO Matters

Now, more than 60 per cent of all internet searches are performed on mobile devices; more than a year ago, Google announced its switch to mobile-first indexing – the version of your site that helps determine rankings is the mobile one. Consequently, your mobile SEO strategy can have a direct impact on the performance of your website.

Key Takeaways

  • Google’s mobile-first indexing preference
  • Increased mobile web traffic
  • Higher importance of mobile user experience (UX)

Top Mobile SEO Trends to Watch

From app-centric mobile experiences to small-scale search changes, here are the four must-follow mobile SEO trends to speed up your online journey: 1. Change in constructing URL structure For a streamlined online availability, it’s crucial to keep track of all your pages. This means tagging every single file, picture and information in a proper way. And to achieve this feat, the construction of a URL takes great importance. 2. Aggressive indexing To understand size, we need to learn and comprehend what is smaller than something. This fundamental principle of our cognitive functioning somewhat explains the Google search indexing process. The search engine needs to create a massive collection of every piece of information jammed within its infinite conglomerated database, in order to learn and interpret the significance of each entry in it.

1. Accelerated Mobile Pages (AMP)

Designed by Google, AMP (Accelerated Mobile Pages) is an open-source code, which displays your pages quicker on mobile devices. This improves user experience, and if your pages have higher search rankings as well, then it’s a bonus for you.

2. Voice Search Optimization

People are ‘voice searching’ using Siri, Alexa and Google Assistant, so with voice search in mind, include conversational keywords as well as long-tail queries, and always answer the question clearly and briefly.

3. Mobile-Friendly Content

Make your content easily readable on a mobile device. Use shorter paragraphs, bullets and links that are easily clickable from a mobile device.

4. Local SEO

As a result of the rise of mobile searches, with more and more people using their phones to search the web, often a location-based query is added to the search. Making sure that your business is featured in local search results could result in lots of traffic and conversions. Make sure that your Google My Business is up to date at all times and make sure that you use local keywords.

5. Core Web Vitals

Core Web Vitals, a suite of metrics proposed by the search engine giant Google, aim at measuring user-experience factors such as loading performance, interactivity, and visual stability. Performance according to these criteria is a necessary condition for ranking high on search engines.

Optimizing Your Site for Mobile SEO

Now that you know which trends to watch, here's how you can implement them:

Responsive Design

Make sure that your website renders equally well on any screen size and any device. A responsive design will enhance your users’ experience and reduce your bounce rates, which is one of the key elements in your mobile-optimised SEO strategy.

Fast Loading Speed

Mobile users expect responses by the second. Compress your images, make sure your code is tight, and use browser caching to improve your site’s load times, especially on mobile networks.

Clean Navigation

To make it easy to use, put clear menus with consistent call-to-action buttons in your website.

Structured Data

Use schema markup on your mobile site to help Google and other search engines find and index your content better. Structured data can also help you show up in more rich results and voice search results.

Monitor and Analyze

You can also evaluate your mobile performance through tools such as Google Analytics and Google Search Console. Check these at least once a month to find ways you can enhance your site and corresponding content.

Final Thoughts

If you are a business owner looking to succeed online, it is no longer a matter of choosing between desktop SEO and mobile SEO. You simply have to do mobile SEO. To stay abreast of mobile SEO trends and strategies allows you to improve your site’s chances of reaching the top in the highly competitive online space. Catch the mobile wave and start reaping the search rankings you deserve! mometnustodayis a subsidiary ofW3Lthat specializes in providing the best services regarding mobile SEO. If you want to meet any of our experts or get any tips related to mobile SEO, you can schedule a meeting.

Share this Post:

Table of Contents

Recent Posts:

Get In Touch